Change management as a delivery discipline, sitting on the program from week one — not a comms team that arrives at week 36.
A change runway sized to the technical program — and integrated with it.
The few people whose support actually moves the needle — and the work to earn it.
Adoption metrics tied to the platform telemetry, not a survey.
A national platform deployment that delivered adoption inside the first quarter — because the change runway started a year earlier.
No. Comms is one input among many.